The printing press: it was the first one of many modern communication mediums, changing how information was collected, stored, retrieved, criticized, discovered, and promoted. The automobile: Henry Ford said of his new invention “You can have it in any color as long as it is black”. The laser: Forty years after Einstein drew up the concept of the stimulation of light waves, a doctoral student received a patent on “Light Amplification by Stimulated Emission of Radiation (LASER)”. Doctors adored lasers because they simplify and quicken cosmetic and eye surgery. And of course : The Internet: Began as a secret Pentagon project, the Internet served as a communication network which would remain intact, even if several of its digital links were broken.
Inventions are IRREVERSIBLE’S incredible source of inspiration. You simply have to be willing to be all you can be, contributing all that is yours to create and be open to think outside the box. John Baldessari, a renowned American conceptual artist, has mentored countless artists and he tells students- “Art comes out of failure. You have to try things out. You can’t sit around, terrified of being incorrect”.
My awareness of what I have been afforded in life feeds my desire to challenge new channels for our book. My grandmother was my greatest mentor, I can only think of her as the incredible strong woman who never complained – she never had a car, no running water at home, etc – however the impact that her education and her strength brought to my life makes what IRREVERSIBLE is today- a strong universal vision, a documentary about our generation, a special project that welcomes constant changes.
THE ANJA MARAIS IRREVERSIBLE INTERVENTION
I have great respect for people who create the things that keep changing/shaping the world. It is said that necessity is the mother of invention- it is also the mother of all forms of creativity. IRREVERSIBLE is constantly seeking to foster the development of new forms of media in collaboration with artists from around the world.
SHOULD WE KNOW ABOUT YOU?
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IRREVERSIBLE exists to cultivates change. Our desire to merge genres and concepts across all mediums led us to Anja Marais, featured in our June 2010 issue.